Keyword research is essential to your success in article writing and maintaining your website. It is the building block of all your articles, whether posted on your own website or posted on someone else’s website. Check out this amazing article from San Jose SEO on 4 keys to finding a successful keyword.
Here are the four keys to finding a successful keyword:
- Establish a System of Internal Linking
This is accomplished by finding other websites that are similar to your own. If you are posting your articles on your own website, then your linking possibilities will be limited. However, if you are posting content on another website or a blog, then you are given free rein to link to the other website or blog owner’s site.
The best way to accomplish this is by using Web 2.0. This opens up a lot of new possibilities such as linking to other people’s posts when applicable, allowing for a two-way street.
- Choose Keywords That Are Most Relevant To Your Website
You want to narrow down your keyword creation to only those keywords that are relevant to your specific website or blog. You must be a destination of people that want information on your topic. To increase your relevance in this area, keep in mind how to best express the information you have to your reader.
Instead of just writing an article that asks readers to “Read Me!,” write an article that sets up a series of questions. Sub Participation is a wonderful way to gain insight and provide value to the reader.
Of course, you still need to write your articles. However, keep in mind that the inclusion of key phrases will greatly enhance your opportunity to attract traffic and become a familiar phrase to your visitors.
- Be Bold & Learn Efficiently
When it comes to keywords, you must vs. be selective as much as possible. Instead of using a single word, try using a combination of words to create more specific and targeted phrases.
For example, instead of using the word “computers,” use ” consumer electronic computers,” or ” developing computer software for compatible devices.” This gives you a better chance of achieving the desired result of being found when individuals search for consumer electronic computers.
Plus, you tend to rank better in engines when you include keyword phrases, such as ” consumer electronic computers,” ” developing computer software for compatible devices,” and “computers.”
Be sure links pointing to your website include your important keyword phrase. The more links, the better. In addition, when it comes to links, “a picture is worth a thousand words.” Unfortunately, those pictures are not available to the public. Thankfully, some good webmasters are willing to provide you with a free picture.
The next several suggestions are definitely not going to help you with search engine optimization, however, they will help you to better understand how search engines work. There is a specific way to manually go about link building. Search engines “crawl” the Internet. You don’t “write” your web address in stone and mortar. The actual formulas are constantly changing and always will be. Nevertheless, a solid link-building tactic will always help you to improve your search engine ranking.
Google offers a free SEO toolbar that you can download and install on your browser. In this case, we are going to use Google’s URL submission page. We won’t go there with any other link-building tactic until the SEO toolbar download is clicked on. That’s fine. We’ll download the toolbar and spend the time going through the pages.
One of the things we’ll do is go and look at the page’s meta tags. You can usually find this by going to your browser and initiating a “page not found” error. If you don’t have your meta tags bookmarked, then Do It Now! Just scroll down and pay attention to the words that are highlighted as in the picture. Those are your meta tags. We’re going to copy them and put them into your website program. First, we’re going to start with the headings. In the headings, make sure that you use your keywords. H1, H2, and H3 are very important. These tell the search engine that this is the title or the most important title. You want your H1 to be the most important. You also want to have ALT text with your keywords inserted. An ALT text is any text that is a description of something. In this case, if you have an ALT text with your keywords then it’s more beneficial for your search engine marketing. The ALT text is the text that is the same as the background image.
We now have our meta tags. This is not as important as it once was. However, it’s still helpful to us SEO-minded people.